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Brian Cubarney, Founder and CEO, ClearBrands, Inc.

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Brian Cubarney, Founder and CEO, ClearBrands, Inc.Brian Cubarney is the founder and CEO of ClearBrands, a strategic branding firm that helps privately-held businesses zero-in on their organization's true purpose and overcome commoditization, paralyzation and brand anonymity. Creators of the Phase Zero™ Process, ClearBrands brings CEOs and their teams together to uncover their Single Nail Advantage™– the one thing their company wants to own, package and champion in their market.

Brian is the creator of the Customer Foglifter™ - a unique process that helps businesses concisely communicate the value they create for customers – on one page. Brian and his team also specialize in helping businesses create and deliver a Customer Experience Monopoly™ - a totally unique experience that creates superior customer preference and loyalty in their market.

Prior to founding ClearBrands, Brian was senior designer and project manager at BD&E, Inc. in Pittsburgh, Pa, and held positions for John Brady Design Consultants and the international advertising agency Della Femina McNamee. Brian has spent nearly 20 years branding and marketing companies of all sizes, from Fortune 500 corporations to small, non-profit agencies.


www.ClearBrands.com



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Recent articles

  Your Most Meaningful Marketing Message
By Brian Cubarney, Founder and CEO, ClearBrands, Inc.

A poll was taken recently that asked a large group of people the following question: If you had to flee your burning home, and could only take one type of possession, what would you take? Ninety-three percent  of people said they would take their family photos.

We often wonder what would happen if we asked business owners the same thing. Well, sort of. Let’s forget the burning building. It’s the importance of one possession (your marketing message) that is really powerful – the idea that you have to choose one thing that is the most meaningful marketing message to your businesses and your clients.

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  Show Me the Value - Taking Business Owners beyond Sales Brochures and Marketing Materials
By Brian Cubarney, Founder and CEO, ClearBrands, Inc.

Most  business owners come to prospective customer or client meetings armed with portfolios, charts, graphs, samples or loads of other marketing materials. And then they make their presentation, and leave their prospect with a smattering of information in the form of sales brochures, white papers or work samples.

Business owners think, the more they leave behind, the better. This is actually counter-productive. The more information you leave (or give), the less likely a potential customer or client is to read or retain it. They are already overwhelmed by information, deadlines, and tasks. At best, they put your contact information in a database, and your papers go in a pile. Not exactly the kind of impression you want to “leave behind.”

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  Your Confident Elevator Speech
Share Our PassionBy Brian Cubarney, Founder and CEO, ClearBrands, Inc.

Answering the age-old (dreaded) question, “So, what do you do?”

How many times have you been to a cocktail or Christmas party, making friendly conversation, when someone in the group asks, “So what do you do?”

Most business owners and consultants struggle with giving elevator speeches.  Actually, let’s forget struggle and move straight to panic, dread, and sweat.  They think, “How could I possibly sum up what I do in 10 seconds?  In a conversational way?  Without stumbling?  And without boring these people?” The doubts keep piling up, and this is no time to pull out sales brochures and marketing materials.

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