Search the site
Join Now | Login (DO NOT DELETE)
Join Now | Login

Strategic Fire Drill
   Share our Passion
You are here: Home » Growing Your Business

Growing Your Business

Print Send a summary of this page to someone via email.
Here you can check out the latest ways to take your business to the next level.  ExitPromise.com brings you Experts from many professions to enhance your ability to expand your thinking and grow your business. 

Recent articles

  The Deceptive Busyness Trap℠
By Matthew Cottrill, MBA, CEO Growth Track Advisors

The Deceptive Busyness Trap℠ is a debilitating problem that can erode cash flow and stifle growth. It’s a common issue facing many business owners who, over time, unknowingly become subject to its influence.

The Deceptive Busyness Trap℠ occurs when a company spends significant amounts of time working with small customers and/or on small transactions.  The impact on a business owner trying to grow a profitable business is analogous to trying to walk through quick sand. The more you struggle with it, the deeper you sink.

Read More...
  Your Most Meaningful Marketing Message
By Brian Cubarney, Founder and CEO, ClearBrands, Inc.

A poll was taken recently that asked a large group of people the following question: If you had to flee your burning home, and could only take one type of possession, what would you take? Ninety-three percent  of people said they would take their family photos.

We often wonder what would happen if we asked business owners the same thing. Well, sort of. Let’s forget the burning building. It’s the importance of one possession (your marketing message) that is really powerful – the idea that you have to choose one thing that is the most meaningful marketing message to your businesses and your clients.

Read More...
  Show Me the Value - Taking Business Owners beyond Sales Brochures and Marketing Materials
By Brian Cubarney, Founder and CEO, ClearBrands, Inc.

Most  business owners come to prospective customer or client meetings armed with portfolios, charts, graphs, samples or loads of other marketing materials. And then they make their presentation, and leave their prospect with a smattering of information in the form of sales brochures, white papers or work samples.

Business owners think, the more they leave behind, the better. This is actually counter-productive. The more information you leave (or give), the less likely a potential customer or client is to read or retain it. They are already overwhelmed by information, deadlines, and tasks. At best, they put your contact information in a database, and your papers go in a pile. Not exactly the kind of impression you want to “leave behind.”

Read More...
  Your Confident Elevator Speech
Share Our PassionBy Brian Cubarney, Founder and CEO, ClearBrands, Inc.

Answering the age-old (dreaded) question, “So, what do you do?”

How many times have you been to a cocktail or Christmas party, making friendly conversation, when someone in the group asks, “So what do you do?”

Most business owners and consultants struggle with giving elevator speeches.  Actually, let’s forget struggle and move straight to panic, dread, and sweat.  They think, “How could I possibly sum up what I do in 10 seconds?  In a conversational way?  Without stumbling?  And without boring these people?” The doubts keep piling up, and this is no time to pull out sales brochures and marketing materials.

Read More...