You’ve invested in Search Optimizing your website with better content, meta-code, and Social Media links. Traffic to your site has increased, and you’ve even started to receive more calls and orders. What’s next? The first thing to realize is that SEO is an open-ended process that is never really complete. It comes with victories and setbacks, and you need to be vigilant about the ways in which your web visitors interact with your site.
If the headline of this piece makes you nod in agreement, you’ll be surprised by what we have to say. Have you noticed, for example, that some of the most successful websites today, including Facebook, Twitter, Pinterest, and Google Images offer infinite scrolling? The truth is, the last time people had any difficulty scrolling was before the turn of the century, and the idea that websites should keep their information “above the fold” is an outdated myth.
The world of “social media” has become a confusing crowd of personal and business pages, almost too many to name. There’s Facebook, Twitter, Pinterest, and LinkedIn, not to mention Instagram, Tumblr, Yelp, and more. When online articles talk about the Top 10 and Top 15 Social Networking Sites, you know you’re in trouble. Who has the time? So here we are to tell you about Google Plus, aka “Google+,” and to encourage you to establish and use a Google Plus business page. Why invest your time in this social platform over some of the others? Well, the fact that it’s from Google should provide your first clue.
Today, web technologies like WordPress, Drupal, DotNetNuke, and Joomla allow website owners to make their own updates. No longer are you dependent on a webmaster to fit your changes into their schedule, and you’re not going to get a $100 bill for fixing a typo or updating a phone number either.
When optimizing your website for search, you might wonder: Am I creating a site for search bots or for real people to use, and is there a difference?
To the business owner with a website, what happens in a Google search is a mystery. Why doesn’t your site show up when you do a search? What’s the magic formula for getting to the top of Google?
Did you ever hear the story of the businessman who was pulled over by a State Trooper? When told he had been going more than 20 miles per hour over the limit, the man gestured toward the traffic zipping by and quite reasonably observed “Officer, everyone out there is doing the same thing!”
Unimpressed, the trooper asked a question of his own. “Sir, have you ever gone fishing?” “Yes, of course,” the speeder answered, somewhat confused by the turn of conversation.
“Well,” continued the officer as he handed over the ticket, “did you ever catch all the fish?”