Build Smarter. Scale. Keep your Promises.

We help owner-led companies in the $1M–$10M range scale with a practical One-Year Roadmap—CFO-level tools and peer accountability—so growth strengthens fundamentals and increases the business’s value.

Why We Exist

Owners at $1M–$10M are too big for guesswork and too busy for theory. You carry payroll, customer expectations, and capital decisions—without a full-time CFO.

The result looks like stalled growth, pricing that lags value, margin slippage, cash surprises, and your lonely seat at the top.

Exit Promise wants to change that—turning clarity into action, and action into wins.

The Promise Behind Exit Promise

In the early 2000s, I was working as a CPA, advising business owners on tax, finance, and M&A. During sales and transitions, a pattern kept surfacing:

“We have to change the deal—I promised my team/partner/family…”

Too often, promises collided with businesses that hadn’t been designed for value during the growth years. In 2009, I sold my practice to focus entirely on solving this problem. ExitPromise.com launched in 2010 as a free knowledge hub. By 2013, we had opened public Q&A with vetted professional advisors and have since served more than 1M business owners and answered 3,000+ questions.

When search behavior shifted and “zero-click” answers rose, we evolved again—turning deep content into a private Scaling Community built around a One-Year Roadmap that business owners can work week by week to achieve goals.

Who We Serve

Owner-led companies in North America with $1M–$10M in revenue across services, manufacturing/light industrial, and tech-enabled businesses. Leadership teams welcome.

Values & Standards

Owner-first. No pitches. No spam. No B.S.  Your time is valuable.

Practical > theoretical. Clear next steps every week.

Financial clarity is kind. The numbers tell the truth.

Confidentiality earns candor. Private rooms; respectful conversations.

Celebrate progress. Small wins compound.

Leadership

Holly A. Magister, CPA — Founder
Advisor, fractional CFO, and M&A/exit planning specialist who has helped thousands of owners navigate growth, capitalization, and exits. Holly founded Exit Promise to give every owner access to the financial leadership they need to keep their promises— to their people, partners, and families.

Our Network

A curated group of professional advisors (CPAs, attorneys, valuation analysts, exit planners) and accredited investors available when you need them—never before.

Join Us

Start your One-Year Roadmap to build smarter, scale confidently, and create a business with real, transferable value.