Business Advisors

Hiren Parmar, a distinguished professional bearing the credentials of CPA (Certified Public Accountant), CVA (Certified Valuation Analyst), and CEPA (Certified Exit Planning Advisor), has traversed a remarkable career path in the realm of finance and business strategy.

Hiren serves as the Head of Finance at PlanYear, a prominent role since July 2022. In this capacity, he operates in the vibrant San Francisco Bay Area, where he plays a pivotal role in steering the financial direction of the organization.

At HRX Consulting, he offers a spectrum of services, including CFO consulting for businesses earning between $1 million and $10 million in revenue, business valuations, exit planning services, buyer due diligence, and comprehensive tax and accounting support for small and medium-sized businesses.

Hirenas served as the Head of Finance at Lumity, Inc., a position he held from March 2020 to July 2022. Notably, his tenure at Lumity culminated in the company’s acquisition by Alera Group, Inc. in July 2022. Hiren played an instrumental role in shaping Lumity’s strategic direction and spearheaded the due diligence process, further cementing his reputation as a strategic visionary in the financial world.

Before his involvement with Lumity, Hiren was a Consulting Controller and CFO at TGG Accounting. He managed the financial interests of 10 clients across various industries, including professional services, marketing agencies, financial services, e-commerce, and retail. His role extended beyond traditional financial management as he represented buyers and provided crucial support in sell-side deals, showcasing his versatility as a financial consultant.

In summary, Hiren Parmar’s career trajectory is marked by a series of impactful roles in finance and strategy. His commitment to financial excellence, diverse skill set, and unyielding dedication to the financial health of the organizations he has served have made him a standout professional.