About
Holly started exitpromisecom.mytemp.link in 2010 to give business owners a reliable place to get answers—and she’s personally tackled more than 2,000 of their questions.
As a former Forbes.com Contributor, she’s written dozens of articles on business transitions, and she continues to help business owners navigate the tricky process of choosing the right M&A advisors and offers Fractional CFO services to a handful of clients in the lower-middle market.
With nearly 30 years as a CPA and hands-on experience selling businesses, Holly saw firsthand how frustrating the process could be. Too often, well-meaning professionals—lawyers, accountants, brokers, and others—pulled deals in different directions, leaving owners stuck in the middle. Recognizing the need for a more coordinated approach, she built Exit Promise, LP, bringing together the right expertise and resources to help business owners find experienced professional advisors to ensure a smooth and successful transition.
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