Holly A. Magister
CPA Enterprise Transitions, LP
Office 3875 Old William Penn Highway Suite 3 Murrysville PA 15668 United States
Office Phone: 724 733-2548
Website: Enterprise Transitions, LP
About
Holly started exitpromise.com in 2010 to give business owners a reliable place to get answers—and she’s personally tackled more than 2,000 of their questions.
As a former Forbes.com Contributor, she’s written dozens of articles on business transitions, and she continues to help business owners navigate the tricky process of choosing the right M&A advisors and offers Fractional CFO services to a handful of clients in the lower-middle market.
With nearly 30 years as a CPA and hands-on experience selling businesses, Holly saw firsthand how frustrating the process could be. Too often, well-meaning professionals—lawyers, accountants, brokers, and others—pulled deals in different directions, leaving owners stuck in the middle. Recognizing the need for a more coordinated approach, she built Exit Promise, LP, bringing together the right expertise and resources to help business owners find experienced professional advisors to ensure a smooth and successful transition.
Latest Posts
ERC Tax Return Amendment Rules Change 
On March 20, 2025, the IRS issued updated FAQs clarifying that taxpayers no longer need to file protective claims for amended tax returns related to the Employee Retention Credit (ERC).Safe Financial Instruments Guide 
Our SAFE Financial Instruments Guide is intended to help entrepreneurs understand the key benefits of a SAFE, why they may want to use one, the differences between a SAFE and a Convertible Note, potential SAFE drawbacks, the types of SAFE investors, and the resources available.New Overtime Rule Increases the Salary Exemption Thresholds 
On November 15, 2024, the U.S. Department of Labor (DOL) Fair Labor Standards Act (FLSA) overtime pay requirements requiring more employees being classified as non-exempt has been overturned.Best Business Buyer Type For Your Business 
Often business owners finds it difficult to know who they should target as a potential buyer for their business. At first glance, any buyer with a checkbook may be attractive. In practice, finding the right business buyer type when selling a business is both an art and a science. Learn what to consider before going on the market. Similar to selling commercial real estate, knowing who the buyers are and what motivates them is beneficial. Likewise, when determining the asking price for a business, it makes good sense to understand the nuances associated with the various types of business buyers. Doing so will improve the entrepreneur’s likelihood he will receive the maximum net cash from the sale.Maximizing After Tax Proceeds When Selling Your Business 
In this episode, Holly Magister, a CPA with expertise in business sales, offers valuable insights into tax planning for entrepreneurs preparing to sell their businesses. Dive into the nuanced tax considerations discussed and learn proactive strategies to enhance sale proceeds while reducing tax liabilities. This episode serves as a hands-on roadmap for business owners, equipping them with the knowledge to make informed choices and optimize their financial results throughout the intricacies of business exits. Tune in for essential guidance!Understanding the Accredited Investor Rule 501 of Regulation D 
When seeking money for your business, it is necessary only to approach accredited investors because regulations restrict the types of investors allowed to participate in such private placements. By limiting investments to accredited investors, regulators aim to protect less sophisticated investors from the higher risks associated with certain types of investments, such as private placements or hedge funds. To qualify as an accredited investor, an individual must typically meet one or more of the following criteria:Which is Best – Business Broker, M&A Advisor, or an Investment Banker? 
When selling a business, you’ll likely engage various advisors to help you navigate the process, maximize the sale price, reduce risks associated with the deal post-transaction, and ultimately close the deal. Different types of advisors work in various business sales roles. They may assist in the transaction, each with unique expertise, deal process, and fee structure.How To Find A Business On Sale 
Finding a business for sale involves research, networking, a serious commitment of time and resources for due diligence, and above all careful consideration. Whether you are thinking about buying an existing business as an alternative to creating your own startup from scratch, there are many important factors to consider. Follow our a step-by-step guide to help you find a business to buy.Why Business Buyers Won’t Buy Your Business 
Learn why business buyers view your business as unattractive and it fails to sell once it’s on the market. We've summed up the top seven reasons and included suggestions regarding how to overcome these obstacles.Employee Retention Tax Credit Guide January 2023 Update 
The Employee Retention Tax Credit (ERTC aka the ERC) applicable to the Covid-19 pandemic has been evolving from its initial congressional act in March of 2020, was enhanced by the Consolidated Appropriations Act passed in January 2021, updated by the American Rescue Plan in March of 2021, and most recently updated by the Infrastructure Investment and Jobs Act. If your head is spinning as you try to unravel the ERC rules, you are not alone. The ERC or Employee Retention Credit offers a viable and alternative way to recover payroll costs for any type of employer, except state and local government entities, regardless of their size.Does the Stage of My Business Matter When It’s Valued? 
Many business owners are uncertain about how to establish a value for their business, regardless of its stage of development. How to value ideas, start-ups and mature businesses differ greatly. Learn more.What the Great Resignation Means to Your Business 
If you intend to grow and sell a valuable business, the Great Resignation that kicked off in mid 2021 means everything. Everything that is if you care about the value of your business.What is Exit Planning? 
Learn about the three phases in a business exit plan and why each is important for the business, its employees, the owner and his or her family. This post includes our most popular FAQs on this topic as well. Wondering about the Exit Planning designations for professional advisors? We've covered that in this post as well.Business Broker Fees and Other Business Sale Expenses 
When it comes to the sale of a business, there are a number of costs - both expected and unplanned - all business owners should understand before they agree to sell their business. A few of our Featured Advisors have weighed in, offering their expertise and perspective to explain the costs - from business broker fees and legal costs to hidden fees - as they relate to selling a business.EIDL Round 2 — SBA Expands Covid-19 Loans Again 
The SBA EIDL Round 2 extended application deadline to 12/31/2021 and introduced the New Targeted EIDL Advance Grants for businesses continuing to suffer from the Covid-19 pandemic. Learn more about the changes to the EIDL program, which businesses can qualify for the EIDL grant and how to apply.
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3875 Old William Penn Highway Suite 3 Murrysville PA 15668 United States