Holly A. Magister
CPA, CFP® Enterprise Transitions, LP
Biography
Holly A. Magister, CPA, CFP®, is the founder of Enterprise Transitions, LP, an Emerging Business and Exit Planning firm. She helps entrepreneurs assess, re-align, and accelerate their business for the purpose of increasing business value.
Holly founded ExitPromise.com in 2010 and has answered more than 2,000 questions asked by business owners. Holly authored several dozen articles for Forbes.com as a Contributor.
Holly also offers consulting services to business owners as they choose their M&A advisors.
As a practicing CPA for nearly 30 years, and Certified Financial Planner, Holly participated in numerous business transactions. As such, she observed how often business owners became frustrated with the well-intentioned interests of the disparate parties involved in a sale transaction.
Holly soon realized the need for an approach that combined the talents of various professionals, so she gathered tailored resources to serve their needs and founded Exit Promise, LP.
Latest Posts
Employee Retention Tax Credit Guide January 2023 Update 
The Employee Retention Tax Credit (ERTC aka the ERC) applicable to the Covid-19 pandemic has been evolving from its initial congressional act in March of 2020, was enhanced by the Consolidated Appropriations Act passed in January 2021, updated by the American Rescue Plan in March of 2021, and most recently updated by the Infrastructure Investment and Jobs Act. If your head is spinning as you try to unravel the ERC rules, you are not alone. The ERC or Employee Retention Credit offers a viable and alternative way to recover payroll costs for any type of employer, except state and local government entities, regardless of their size.Does the Stage of My Business Matter When It’s Valued? 
Many business owners are uncertain about how to establish a value for their business, regardless of its stage of development. How to value ideas, start-ups and mature businesses differ greatly. Learn more.What the Great Resignation Means to Your Business 
If you intend to grow and sell a valuable business, the Great Resignation that kicked off in mid 2021 means everything. Everything that is if you care about the value of your business.What is Exit Planning? 
Learn about the three phases in a business exit plan and why each is important for the business, its employees, the owner and his or her family. This post includes our most popular FAQs on this topic as well. Wondering about the Exit Planning designations for professional advisors? We've covered that in this post as well.Business Broker Fees and Other Business Sale Expenses 
When it comes to the sale of a business, there are a number of costs - both expected and unplanned - all business owners should understand before they agree to sell their business. A few of our Featured Advisors have weighed in, offering their expertise and perspective to explain the costs - from business broker fees and legal costs to hidden fees - as they relate to selling a business.